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Understanding our experience of culture, design and technology.

S​érgio Tavares, PhD. Designer, author, publisher, cultural analyst.
10,000 hours a consultant, 6000 hours leading design teams, 1M€/ year in project work, 30M+ users managed with experience journeys.

PhD.
Culture and Technology
Lead Service Designer
@ F-Secure

Latest posts

I'm working on manuals for the unthinkable.
Five minutes into the future — and the stuff they don't want you to read.

The Red Zone

For designers

The KPI Canvas for design and product management

The KPI Canvas helps you create a clear alignment between goals and strategy, and to differentiate between leading and lagging indicators. It helps you to think of outputs like revenue, but also of input, like actions that lead to revenue.

 

This structured approach ensures that your team focuses on the right metrics, aligns daily efforts with broader business objectives, and makes more informed decisions.

Read more about the KPI Canvas and how to use it here.

The Hypothesis Generation Canvas to pitch and test new ideas

This canvas helps you turn ideas into testable concepts by breaking them down into clear, actionable components. It allows you to define your assumptions, identify key metrics, and outline experiments that will validate or invalidate your hypothesis.

Read more about the Design Hypothesis Canvas and how to use it here.

The Key Experience Indicators Canvas for aligning your KPIs

This canvas will help you to measure your customer’s experience with clarity and focus. It will align your actions to your strategy, and help you to establish a cause- and-effect relation betweens the actions your team should be taking, and your desired outcomes.

Read more about the Key Experience Indicator Canvas and how to use it here.

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