
Understanding our experience of culture, design and technology.
Sérgio Tavares, PhD. Designer, author, publisher, cultural analyst.
10,000 hours a consultant, 6000 hours leading design teams, 1M€/ year in project work, 30M+ users managed with experience journeys.
PhD.
Culture and Technology
Lead Service Designer
@ F-Secure

For designers
The KPI Canvas for design and product management
The KPI Canvas helps you create a clear alignment between goals and strategy, and to differentiate between leading and lagging indicators. It helps you to think of outputs like revenue, but also of input, like actions that lead to revenue.
This structured approach ensures that your team focuses on the right metrics, aligns daily efforts with broader business objectives, and makes more informed decisions.
Read more about the KPI Canvas and how to use it here.
The Hypothesis Generation Canvas to pitch and test new ideas
This canvas helps you turn ideas into testable concepts by breaking them down into clear, actionable components. It allows you to define your assumptions, identify key metrics, and outline experiments that will validate or invalidate your hypothesis.
Read more about the Design Hypothesis Canvas and how to use it here.
The Key Experience Indicators Canvas for aligning your KPIs
This canvas will help you to measure your customer’s experience with clarity and focus. It will align your actions to your strategy, and help you to establish a cause- and-effect relation betweens the actions your team should be taking, and your desired outcomes.