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How to name the steps of your Customer Journey: A guide to aligning teams and terminology
How to name the steps with teams and avoid unconscious saboteur behaviours
3 min read


Workshop: Create alignment with KPIs
Your KPIs are what connect your design work to business goals and the strategic direction. KPIs are able to align different teams across...
2 min read


Canvas: Build your Design Hypothesis the right way
A simple canvas to create an effective and aligned hypothesis for your creative work A hypothesis has a very simple structure. It's an...
3 min read
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